How did you address/ attract your target audience?

We attracted our target audience through the use of having teenager actor's this meant on that it would be unique for this type of film. This then draw the attention of teenager's to watch the film which made up our age group because they could relate to them which help's a lot if the audience can have a personal connection to the actor's therefore meaning on that they can then be able to relate with situations on which happen within the opening scene.
We also attracted our target audience being based in a wood's which normally teenager's seem to go into the wood's to just escape from society with their friend's and just have fun therefore they would also be attracted by the location of what the film is being filmed in.
We also attracted our target audience by making sure we used marketing this was done through Facebook, YouTube and Twitter. Due to our research that teenager's spend most of their time on social network's if they saw the opening clip on the social network we would then get the audience hooked and want to watch the rest of the film because we leave them on a cliff hanger with the start of the film therefore meaning on that they will then want to go see it and we will then be able to advertise it more because if they liked watching the opening scene it then meant on that they would then be able to go and share it with their friend's which is known as viral advertising and that they will be able to get more people to see the video therefore making attract more people to go and watch the film.
Another way we attracted our target audience was to use billboard's over popular cities / town's to be able to then attract teenager's because majority of the time they are having to travel from place to place therefore they might of spotted one. Also we advertised in shop's by the use of poster's therefore meaning on that it would also attract teenager's through the use of posters.